Internet Marketing: Social Bookmarking
Chris Robertson
Internet marketing is constantly changing with the development and introduction of new technology to the market. Internet marketing also changes to suit the trends amongst Internet users. Current trends amongst Internet users show that an online world is being created in which social groups and networks are being formed. Many Internet users spend hours every day on social networks sharing information, building networks and meeting new people. It makes perfect sense that Internet marketing trends should take advantage of social networks therefore targeting users of these networks.
Social bookmarking is an Internet marketing tool that makes use of social networking sites. Social bookmarking involves creating bookmarks for web pages that users want to remember or share with other users. These bookmarks are stored as links to the web pages in question. These links are then saved on social networking sites. Depending on how the user saves the links, the links can be viewed by the public or shared only with a specific or targeted group of people. The links are added to the social networking site by including keyword tags, titles or URLs to the web pages. Popular websites that allow Internet users to save links include Twitter, digg, Yahoo! Buzz, Delicious amongst many others.
Why is social bookmarking such an important Internet marketing tool? If you are familiar with Internet marketing you will already know that getting back links is one of the most important aspects of a successful search engine marketing campaign. Links have a great amount of influence on traffic to your website and in turn influences the volume of your sales. Combining social bookmarking with other web linking strategies will enhance the success of your website.
Unlike other forms of web linking building, social bookmarks gain value with time and should therefore be included in as many social bookmarking sites as possible. Links that have been included in social networking sites tend to accumulate more tags over a longer time. Traffic to the bookmarked sites therefore increases over time. This is therefore a long term Internet marketing tool.
Social bookmarking offers you the opportunity to create permanent links. These links are in most cases included in public listings. Internet users are therefore able to visit the web pages that have been bookmarked and vote for the pages. This gives an indication of the popularity of the web page and also shows the trend in the social networking sites. Web pages receiving a greater number of votes receive higher ranking on the social networking site. This marketing tool therefore will help you attract a targeted group of users in the social networking site.
How can you take advantage of this highly effective web marketing tool? If you are new to social bookmarking, seek a professional in this area. Professional Internet marketing service providers will know the most popular social bookmarking sites and will do the submission of bookmarks to the web sites on your behalf. Look for a professional website marketing company that does the social bookmarking manually to ensure that the social networks recognize the bookmarking as genuine and to also to ensure that it is not overdone.
Chris Robertson is an author of Majon International, one of the world’s MOST POPULAR internet advertising companies on the web.
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