Alternative Methods For Using Social Bookmarking In Your Online Business
Edward Smith
For the past few years the rise of social bookmarking as a flexible tool for SEO and marketing has had a huge impact in IM. It is an approach that is specifically used for backlinking; or search engine optimization strategies. Yet the smarter IM businesses will use certain bookmark sites as they are meant to be used which is also a method for continued growth and expansion. So it all just depends on what you want to accomplish in your business. If you have not been around IM much, then a bookmarking site is simply just a site where you can place bookmarks online. Plus you are able to tag your bookmarks with your particular search phrases which can help with some SEO but it tends to be temporary.
A couple of years ago the more popular bookmark sites changed all their links to nofollow which had a huge impact on bookmark rankings. Seems people had the ability to rank highly from places like Digg and a few others. Who genuinely knows if Google had any effect over those powerful bookmarking sites and the nofollow relational attribute. But I would not be surprised if that took place.
Make no mistake about what is feasible at high PR bookmarking web sites when you consider a different approach with them. The majority of people who use them for backlinking tend to make very thin profiles that offer no value to the particular community. There are a few more strategically minded marketers who make an effort and create high quality bookmark profiles. Profiles that have appearances of being legitimate will do a greater job for you and have a good chance of passing a review. This truly is the best way to go for many reasons, and you will be able to use them for powerful bookmarking for a long time.
Also think about your ability to use the RSS feed functions available with a meaty profile with good content in it. That means you’ll be able to submit those feeds to RSS directories, plus they can get indexed. You may include your various links plus precise content in your feeds, too. Just be sure you provide exceptional content in your feeds and avoid being spammy with the links in them.
What you want to do is maintain a sense of balance between promoting your money sites/offers and providing good quality content that your subscribers will appreciate. The more you do that and actually do just a little bit of networking, you will gain more coverage and trust-rank, so to speak, at these sites. You can take a few minutes every day to distribute your good will at these sites, and that won’t take very long plus it is a good investment.
In the end, how you approach making use of bookmarking sites in your personal business is your call. The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches. However, there really is power in that strategy based on the feedback we pick up from those who use it.
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